Thanks to the Entrepreneur Center! Excited for the opportunity to pitch!
Spotify is one of the greatest music discovery vehicles of our time. The rise of third party apps has created numerous opportunities to explore vast musical landscapes, while sharing these experiences in a social context. One of my personal favorite apps is “We Are Hunted” which provides insight across multiple platforms about which artists are generating buzz. “We Are Hunted” is the primary way I discover music at the moment because it is so simple. I have developed a general distaste for music critics at certain levels because of certain biases that many of the independent blogs routinely base their reviews around. By using third party apps, I have opened the door to the opinions of the general public and taste makers at large. Now the time has come for an app to convert artist buzz into artist success. There is a key difference between these two things. Buzz produces short bursts of excitement that is simply not sustainable. Success is built on the foundation of converting this initial excitement into something that spans years. Obviously, the primary factor of a band’s success is still the quality of the songs themselves, though marketing and fan targeting on streaming platforms presents a unique opportunity going forward.
Artist managers today are faced with unique challenges with respect to converting casual listeners into paying fans. Although many tools currently exist to provide “actionable data” to these artist managers, most managers are too busy to notice how Facebook “like” data translates into a ticket purchases. In short, these data services often provide statistics rather than concrete solutions. Most artist managers are not quantitative people. Artist managers rely upon intuition and historical trends to make the best possible decisions. The data itself is simply an aid when these mechanisms fall short of producing the desired result.
After interviewing a variety of artist managers about the challenges they are currently facing, we have come to the conclusion that artist managers are seeking platforms that make sense of data on their behalf. They are far more willing to pay for a service that produces results in the form of increased ticket and merch sales, as opposed to a service that tells them to what degree their Youtube views have increased over time. In this day and age, there is such an abundance of information and music discovery tools that standalone data is difficult to draw meaningful inferences from. What is important is figuring out at what point music becomes an experience that a fan will pay for in some form or another. Listen Up is making life easier for artist managers, while providing them with a return on investment in the form of increased revenue per listener.