Up until this past year, I had no idea who the big names in EDM were. Obviously, I knew the big names like Deadmau5 and Skrillex, but outside of that my knowledge was a bit cloudy. Three weeks ago I was in Las Vegas which might as well be the EDM capital of the world. I was shocked. People paid $30 to access EDM themed pool parties. The nightclub I went to could convince my friends and I to pay for a table. Seemingly every nightclub had a big name “DJ” playing. There was a time in my life when this type of music never existed. I am only 26 years old and the music has become the greatest form of entertainment for those just a few years younger than me. I get it now. The music has become so big because it is the most fun genre to listen to. There are lasers. There are dance floors. There are no limits.
James Blake is one of the most talented artists to emerge over the past few years. His opinion matters. He cannot fathom why his label continues to spend money marketing his album when fans can download it illegally or stream it. As an artist he could make more money from selling the album, but even he recognizes that it makes absolutely no economic sense for the listener.
We pay $9.99 a month for services like Spotify so we can listen to not only James Blake, but The Rolling Stones and A$AP Rocky too. Why would we ever pay $9.99 for an album that we have access to whenever we want? In a flash of irony, the iPhone actually made iTunes irrelevant. I have not opened iTunes since I started using Spotify. Few of my friends have either. It makes no sense. We have Spotify mobile.
It is time for labels to stop using a Dixie cup to remove water from a ship that is already 1,000 feet deep. Well done James.